The Importance of Character

integrityThe Importance of Character

Character counts. And much more than you may realize. If you don’t have real defined and honest character traits, people, meaning your team and prospects, will see right through you. Remember, people join people not a company. If you want to increase the people joining YOUR team, then you need character.

I once heard character defined as being who you are when no one else is looking. Think about that statement for a minute and examine yourself. Your character is NOT who others perceive you to be, that’s your reputation. Character is who you really are. Who are you, what do you do when no one else is looking? That’s who you really are.

That might be hard to accept depending on what you see in the mirror, but it’s true. The good news is that, just like habits, you can cultivate good character traits. It will take work and committment, but everything in life that’s worth anything takes effort.

Here are some quality character traits that you must develop if you expect to build a big business and lead a large team.


Integrity is about the whole person. If a rope has integrity then it’s whole, complete, sound and solid. There are no weak points or internal unseen rotting problems. What you see is what you get. There’s no front, no acting, you are who you are and people see that.

It also means that you have clear defined moral principles that you live your life by. Again, this is internal and it’s you. These principles aren’t thrown away when no one is looking.

Consider a situation for a moment. You are at work and have access to a lot of valuable items. When no one is looking and you know that you can get away with it, will you take items that you feel that you need or can get monetary value from? Be honest. If you wouldn’t take things when people are looking because you value your reputation, but you’d take them if no one would know, then you lack integrity.

If you lack integrity, people will know and it will come out as you talk with and work with your team in your business. Strong leaders have strong integrity.

Build integrity into your character. It’s one very vital trait.


Honesty is closely related to integrity. I would argue that integrity is more of an internal trait where honesty is external. Honesty has a lot to do with how you treat and interact with other people.

Are you truthful, sincere, fair and even frank at times? Or are you one that expects more from others than you are willing to do yourself?

When talking to your team or propects, if you are honest and sincere then your words have more power. People will listen more intently to you when they sense truthfulness. Maybe you have heard the saying, “People don’t care how much you know until they know how much you care.” It’s very true. If the people that you work with don’t sense you as being honest, they most likely won’t join you or want to follow you.

Think about the people in your life that have had a very strong influence on you. I’ll bet they were people that were honest with you and told you what you needed to hear, both the good and the bad. Right?

There are so many other character traints that we could discuss, but I just wanted to touch on a few that I feel are very important.

Here’s a great test. Find a person that you know well, tell them to be competely honest and ask them this question, “Do you think that I’m a person of integrity and honesty? Please don’t consider my outward reputation, but honestly answer me based upon who you really think that I am.”

Your own success beyond a certain point will depend heavily on your character. Start with developing these two.

If this information has helped and encouraged you, please use it to help others by re-posting or sharing.

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Thank you,

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Doug is a retired U.S. Air Force veteran who enjoys computers and technical gadgets. He serves God in his local church in the audio/video ministry. He holds an Advanced Diploma of Biblical Studies from Faith Bible Institute. Doug and his wife, Emily, have been married since 1989 and have successfully raised three children. It is his desire to impact young Christian men.

“I believe that most men are not living up to the potential that God has for them and I want to help them to find their purpose, grow spiritually and impact other men for Christ.”

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